8 eCommerce Myths Business Owners Often Believe

8 eCommerce Myths Business Owners Often Believe

Early in June, we blogged about e-commerce tips for starting an online business. Today we will discuss myths that surfaced regarding starting and maintaining eCommerce businesses. Some think that starting an eCommerce business is simple and will take their business globally within seconds. Unfortunately, as most of us know, this simply is not true. Below…

5 eCommerce Tips for Starting an Online Business

5 eCommerce Tips for Starting an Online Business

Are you trying to start an e-commerce business? The online shopping world is an ever-growing industry. According to the U.S. Department of Commerce, online shoppers spent $225.5 billion in 2012—up more than 15% from 2011. Starting an e-commerce business can be time consuming and complicated. Here are a few eCommerce tips to help you get…

Getting to Know Your Customers in 7 Simple Steps

Getting to Know Your Customers in 7 Simple Steps

Getting to know your customers is essential for any sales strategy. The information you obtain from conducting customer research will help you make informed decisions regarding how you should market your goods or services. Questions you should ask yourself include Who are my customers? and What are my customers wants and needs? Questions such as…

Managing Shopping Cart Abandonment in 5 Easy Steps

Managing Shopping Cart Abandonment in 5 Easy Steps

According to Baymard, a small independent web research institute, the average shopping cart abandonment rate is at 67%. There are many reasons why customers could be leaving your site before completing the sale and there are many ways to manage abandoned carts. Whether you want to prevent an abandoned cart or bring a lost customer…