So, you are getting ready to launch a new e-commerce website and you would like to start attracting customers for your grand opening. There are several marketing techniques to try, but what it comes down to is what works best for your individual business. Instabill has been working with existing and startup businesses since 2001 and we know a few tricks to help you attract customers to your new website.
Attend Industry Conferences and Exhibitions
By exhibiting at events, you can offer potential customers free samples of your goods or brochures of your services. Let the folks you meet know when you are launching your new website so they will be eager and ready to purchase from you from day one. However, a key element here is also to show your potential customers how caring you are and that you strive to make your customers happy. Exceptional customer service plus exceptional goods makes for a thriving business!
Instabill attends various conferences every year where we make new connections and welcome new ISOs and agents to our Partner Program. Industry events will also give you the opportunity to make new professional connections that can spread the word about your new website.
Establish Your Social Media Presence
Not only will creating social media profiles help you establish an online presence, but it will also ensure that competitors will not steal your social spotlight. Grab the space that goes with your name and start posting your goods or services on websites like Facebook, Pinterest, and The Fancy. You can even use Twitter to post tweets that link back to Facebook, Pinterest, and The Fancy pages that advertise your goods or services further.
Marketing websites like Advertise.com and BlogAds.com offer a low-cost way to market your new e-commerce website. You can purchase banner ads on blogs that target your specific audience or you can create top-of-the-line email marketing campaigns. Either way, you pick your budget and your target audience for optimal success.
Word of Mouth Marketing
The best way attract customers to any new e-commerce website is by word of mouth marketing—it is free, it is fast, and it is easy. Have your friends and family members tell their friends and family members who can then tell their friends and family members about your new business. Before you know it, you will be raking in the sales on your first day.
Copy Your Competition
Do a bit of research and find out how your competitors are attracting customers. Do they advertise online? Offline? Over the radio? Are they buying ads or do they have a large social media following? Find out what works for them and try their techniques for your own new website.
Attracting New Customers to Your Established Business
Now that you have had time to establish your business and acquire loyal customers, you can market your business to attract new customers. Try purchasing pay-per-click advertising using Google AdWords or retargeting. Both will attract customers to your website based the goods or services they are looking for in search engines. Retargeting will bring customers back to your website after they leave without purchasing. Both services will undoubtedly bring new customers and visitors to your website.