E-Commerce Marketing Alternatives to Google AdWords

E-Commerce Marketing Alternatives to Google AdWords

Google AdWords has become a dominant force in marketing for e-commerce businesses. However, the service is so large that it often takes an enormous effort to target an audience. Between the amounts of people purchasing AdWords spaces and the number of users searching Google every minute, the cost per visit to an e-commerce website via…

10 Simple Tactics in Handling Customer Complaints

10 Simple Tactics in Handling Customer Complaints

Ensuring customer satisfaction is vital to the success of every business. Oftentimes, this includes handling customer complaints from angry consumers. However, learning tactics for handling upset customers is simple and possessing these skills will make you a much more valuable employee. Here are my favorite 10 tactics in handling customer complaints. 1. Be an active listener.…

4 Reasons Why Small Businesses Need to Accept Credit Cards

4 Reasons Why Small Businesses Need to Accept Credit Cards

Small businesses may not see investing in credit card processing as an essential aspect of their business in the beginning, but the truth is that small businesses need to accept credit cards. With small profit margins, paying out a percentage of each transaction may be too crucial to the success of your business. However, adding…

Business Communication: Effective Phone Talk

Business Communication: Effective Phone Talk

For computer service merchants, a telephone acts as a primary way of communication with customers, especially when you operate an international call center. Unlike e-commerce merchants who take product orders and ship goods, you provide a service that requires merchant-customer interaction–whether it be PC repair, remote rescue, online reputation management, or search engine optimization. Effective…