According to Baymard, a small independent web research institute, the average shopping cart abandonment rate is at 67%. There are many reasons why customers could be leaving your site before completing the sale and there are many ways to manage abandoned carts. Whether you want to prevent an abandoned cart or bring a lost customer…
Tag: e-commerce
How to Attract Customers to Your New Website
So, you are getting ready to launch a new e-commerce website and you would like to start attracting customers for your grand opening. There are several marketing techniques to try, but what it comes down to is what works best for your individual business. Instabill has been working with existing and startup businesses since 2001…
How to Avoid an Online Business Failure
Instabill has been in the credit card processing business for more than a decade and we have seen our fair share of successful and not-so-successful startups. The reason why nearly 90% of businesses fail is that the owner lacks experience and knowledge. However, we are here to support new e-commerce business ventures and do all…
E-Commerce Marketing Alternatives to Google AdWords
Google AdWords has become a dominant force in marketing for e-commerce businesses. However, the service is so large that it often takes an enormous effort to target an audience. Between the amounts of people purchasing AdWords spaces and the number of users searching Google every minute, the cost per visit to an e-commerce website via…
Top Five Reasons Why Credit Cards Can Be Better than Cash
There are more than 600 million credit cards issued in the United States alone. As a merchant, just imagine all of the potential profit slipping right through your fingertips. It is so close, but you just cannot grab it—all because you do not accept credit cards. Like all things, there are pros as well as…
How More Website Traffic May Not Mean More Money
As an e-commerce merchant, you would assume that the more website traffic you get, the more money you make, right. However, the number of people visiting your site does not provide enough information to determine its profitability. The number of conversions your website generates as well as how long it takes your customer to make…
The Best Way to Sell Items Online
When it comes to e-commerce payment processing, merchants want to know the best way to sell items online. Is it Amazon, eBay or Esty? Or is it hosting your own website storefront? You, the merchant, should determine the best way to sell products online based on your individual needs as well as what each channel offers. From…
Increase Your E-Commerce Sales with Mobile Commerce Optimization
The question of where people most frequently shop has been critical to the success of businesses, investors, banks, and governments for decades. With the advent of the Internet and credit cards, the e-commerce industry revolutionized business success. New players have entered the field—namely website designers, hosting companies, and Internet payment service providers. Welcome to the…
Keys to Building an Effective E-Commerce Navigation System
Whether your menu is vertical, horizontal, has images, has dropdowns, or has many or few items, you want it to give your customers immediate access to purchase your goods. There are so many options and sometimes you might find yourself with a massive menu system that does not convert users to buyers. However, there are…
How Online Payment Processing Can Rock Your Small Business World
We understand that not all small businesses are also e-commerce businesses. Maybe you own a storefront, but no website. Maybe you own both a storefront and a website, but you don’t want to sell your goods or services online. Maybe you tried applying for online payment processing services, but the acquiring bank denied your request…