Search engine optimization (SEO) plays a key role in any successful website. Without SEO, searchers can have a hard time finding your site. As an e-commerce merchant, you rely on visitors finding your website when they’re on the cyber prowl for goods or services. If it isn’t already, SEO should be your best friend. Below…
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#1 Payout Question Answered by Instabill's Finance Department
As an e-commerce merchant processing payments with Instabill, your number one question for us may have to do with your payout schedule. We understand how important it is for you to get paid in a timely manner, but from time to time, there are situations that may prevent a 100% settlement for a particular payout…
The Process of Processing Credit Cards Online
We spend a lot of time on our blog sharing tips to help your business succeed. We help you with the marketing as well as the technical aspects of your e-commerce business. However, we’ve never actually blogged about the process of what it is we do: processing credit cards online. Sure, you accept credit cards…
13 Tips for Better Customer Service
Let’s face it: When customers think of online merchants, customer service is usually the last thing that comes to mind. Most e-commerce websites, even large well known sites, seem impersonal with mediocre customer service. Many online merchants don’t realize that their customers are a powerful marketing tool — word of mouth marketing — and if…
Top 5 Tips to Turn Your Customers into Word of Mouth Marketers
As a business owner, you’re constantly trying to increase your sales and gain new customers. However, when you’re an e-commerce merchant, you may feel as if social media marketing is your only outlet. This is entirely untrue. One effective way to grow your online customer base is by maintaining a good relationship with the customers…
Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant -- Part 3
When establishing your start-up e-commerce business, you’ll find there’s a lot more to consider besides what you’ll be selling. Now that you know what risks are involved in online businesses and how to write great website content, let’s talk about the credit card processing aspect. Part 3: Finding the Right Payment Processor for your E-Commerce…
Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant - Part 2
We love helping start-up e-commerce merchants succeed in their new business endeavors. Last week, we talked about the risks involved in e-commerce businesses, including credit card fraud prevention and cyber attacks. Part 2 of the Back to Basics trilogy will cover the different written aspects of your website. Part 2: Website Content for the Startup…
Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant -- Part 1
We’ve been helping e-commerce merchants thrive, grow, and succeed with their businesses for a really long time — and with the global economy not exactly at its finest, I thought it would be a great idea to go back to the basics of running an online business. Over the next couple of weeks, I’ll be…
Using Online Transaction Receipts to Help Prevent Chargebacks
When you run an online business and process card-not-present transactions, it’s all too simple to build up a high chargeback ratio–if you are not cautious, that is. A high chargeback ratio can result in a significant revenue loss (chargeback fees as well as losing the approved funds from the original purchase) and may even result…
Instabill Fraud Prevention: Using an Address Verification System
Credit card fraud prevention is a hot topic for merchants–and for everyone else working in the payment processing industry. Fraudulent transactions can mean lost profits for everyone involved. Fortunately, merchants can protect themselves in a variety of ways. One way merchants within the United States can protect their business is by using the Address Verification…