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13 Tips for Better Customer Service

13 Tips for Better Customer Service

Let’s face it: When customers think of online merchants, customer service is usually the last thing that comes to mind. Most e-commerce websites, even large well known sites, seem impersonal with mediocre customer service. Many online merchants don’t realize that their customers are a powerful marketing tool — word of mouth marketing — and if…

Top 5 Tips to Turn Your Customers into Word of Mouth Marketers

Top 5 Tips to Turn Your Customers into Word of Mouth Marketers

As a business owner, you’re constantly trying to increase your sales and gain new customers. However, when you’re an e-commerce merchant, you may feel as if social media marketing is your only outlet. This is entirely untrue. One effective way to grow your online customer base is by maintaining a good relationship with the customers…

Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant -- Part 3

Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant -- Part 3

When establishing your start-up e-commerce business, you’ll find there’s a lot more to consider besides what you’ll be selling. Now that you know what risks are involved in online businesses and how to write great website content, let’s talk about the credit card processing aspect. Part 3: Finding the Right Payment Processor for your E-Commerce…

Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant - Part 2

Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant - Part 2

We love helping start-up e-commerce merchants succeed in their new business endeavors. Last week, we talked about the risks involved in e-commerce businesses, including credit card fraud prevention and cyber attacks. Part 2 of the Back to Basics trilogy will cover the different written aspects of your website. Part 2: Website Content for the Startup…

Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant -- Part 1

Back to Basics: What You Should Know as a Start-Up E-Commerce Merchant -- Part 1

We’ve been helping e-commerce merchants thrive, grow, and succeed with their businesses for a really long time — and with the global economy not exactly at its finest, I thought it would be a great idea to go back to the basics of running an online business. Over the next couple of weeks, I’ll be…

Using Online Transaction Receipts to Help Prevent Chargebacks

Using Online Transaction Receipts to Help Prevent Chargebacks

When you run an online business and process card-not-present transactions, it’s all too simple to build up a high chargeback ratio–if you are not cautious, that is. A high chargeback ratio can result in a significant revenue loss (chargeback fees as well as losing the approved funds from the original purchase) and may even result…

Instabill Fraud Prevention: Using an Address Verification System

Instabill Fraud Prevention: Using an Address Verification System

Credit card fraud prevention is a hot topic for merchants–and for everyone else working in the payment processing industry. Fraudulent transactions can mean lost profits for everyone involved. Fortunately, merchants can protect themselves in a variety of ways. One way merchants within the United States can protect their business is by using the Address Verification…

Card-Not-Present Processing: Web-Based vs. Virtual Terminal

Card-Not-Present Processing: Web-Based vs. Virtual Terminal

Payment processing tools for card-not-present transactions — web based and virtual terminal — allow merchants to accept and manage credit card transactions without their customers having to be there. The tools needed to accept these payments are minimal–an Internet connection, a Web browser, and possibly a shopping cart. Let’s take a look at the different…

3D Secure Processing: Decoding the Three Ds

3D Secure Processing: Decoding the Three Ds

Whether you are an e-commerce veteran or startup entrepreneur, you may be familiar with 3D secure processing — an additional layer of fraud protection provided by certain banks. 3D secure goes beyond simply requiring credit card and customer information by adding a password to the credit card for online payment processing. Only the cardholder and…