So, you are getting ready to launch a new e-commerce website and you would like to start attracting customers for your grand opening. There are several marketing techniques to try, but what it comes down to is what works best for your individual business. Instabill has been working with existing and startup businesses since 2001…
Tag: marketing
The Never-Ending Customer Service Conversation
You love talking to customers on the telephone, but sometimes they seem as if they want to have a never-ending conversation. When long customer service calls prevent you from completing other work, you need to find a way to end the call nice and quick while remaining professional. Below are a few tips to help…
E-Commerce Marketing Alternatives to Google AdWords
Google AdWords has become a dominant force in marketing for e-commerce businesses. However, the service is so large that it often takes an enormous effort to target an audience. Between the amounts of people purchasing AdWords spaces and the number of users searching Google every minute, the cost per visit to an e-commerce website via…
How More Website Traffic May Not Mean More Money
As an e-commerce merchant, you would assume that the more website traffic you get, the more money you make, right. However, the number of people visiting your site does not provide enough information to determine its profitability. The number of conversions your website generates as well as how long it takes your customer to make…
Keys to Building an Effective E-Commerce Navigation System
Whether your menu is vertical, horizontal, has images, has dropdowns, or has many or few items, you want it to give your customers immediate access to purchase your goods. There are so many options and sometimes you might find yourself with a massive menu system that does not convert users to buyers. However, there are…
5 Hot SEO Tips for Your E-Commerce Website
Search engine optimization (SEO) plays a key role in any successful website. Without SEO, searchers can have a hard time finding your site. As an e-commerce merchant, you rely on visitors finding your website when they’re on the cyber prowl for goods or services. If it isn’t already, SEO should be your best friend. Below…
Top 5 Tips to Turn Your Customers into Word of Mouth Marketers
As a business owner, you’re constantly trying to increase your sales and gain new customers. However, when you’re an e-commerce merchant, you may feel as if social media marketing is your only outlet. This is entirely untrue. One effective way to grow your online customer base is by maintaining a good relationship with the customers…