So, you are getting ready to launch a new e-commerce website and you would like to start attracting customers for your grand opening. There are several marketing techniques to try, but what it comes down to is what works best for your individual business. Instabill has been working with existing and startup businesses since 2001…
Category: Business Tips
How to Avoid an Online Business Failure
Instabill has been in the credit card processing business for more than a decade and we have seen our fair share of successful and not-so-successful startups. The reason why nearly 90% of businesses fail is that the owner lacks experience and knowledge. However, we are here to support new e-commerce business ventures and do all…
The Never-Ending Customer Service Conversation
You love talking to customers on the telephone, but sometimes they seem as if they want to have a never-ending conversation. When long customer service calls prevent you from completing other work, you need to find a way to end the call nice and quick while remaining professional. Below are a few tips to help…
E-Commerce Marketing Alternatives to Google AdWords
Google AdWords has become a dominant force in marketing for e-commerce businesses. However, the service is so large that it often takes an enormous effort to target an audience. Between the amounts of people purchasing AdWords spaces and the number of users searching Google every minute, the cost per visit to an e-commerce website via…
Top Five Reasons Why Credit Cards Can Be Better than Cash
There are more than 600 million credit cards issued in the United States alone. As a merchant, just imagine all of the potential profit slipping right through your fingertips. It is so close, but you just cannot grab it—all because you do not accept credit cards. Like all things, there are pros as well as…
How to Improve Your Online Customer Service Skills
Even if you master all of the Internet marketing strategies out there–sales copywriting, search engine optimization, e-mail marketing, and social media networking to name a few–they are not worth a dime if you forget about basic online customer service skills. All successful businesses understand and properly implement online customer service skills and all share one…
7 Failsafe Tips on How to Be a Successful Telemarketing Merchant
From providing your employees with an all-inclusive call guide to protecting your telemarketing merchant account from credit card fraud and chargebacks, there are many key elements you need to understand in order to be a successful telemarketing merchant. Luckily, Instabill has been providing MOTO credit card processing for so long that we truly understand what…
The Ten Commandments of Customer Service
Since a company’s most vital asset is its customers, great customer service plays an integral role in operating a successful business. Without customers, your business simply would not and could not exist. However, when your customers are happy with your goods and services, they help your business grow by returning to you and recommending your…
How More Website Traffic May Not Mean More Money
As an e-commerce merchant, you would assume that the more website traffic you get, the more money you make, right. However, the number of people visiting your site does not provide enough information to determine its profitability. The number of conversions your website generates as well as how long it takes your customer to make…
The Best Way to Sell Items Online
When it comes to e-commerce payment processing, merchants want to know the best way to sell items online. Is it Amazon, eBay or Esty? Or is it hosting your own website storefront? You, the merchant, should determine the best way to sell products online based on your individual needs as well as what each channel offers. From…