Dear Class of 2016 – CONGRADUATIONS! You’re about to enter the workforce. Did you see all those credit card companies – Visa, MasterCard, American Express and Discover – exhibiting at random places on your campus the last few weeks of classes and exams? They’re there to sign you up for a credit card with incentives…
Tag: visa
Is This the End of Negative Option Marketing?
It is no secret that Visa’s new chargeback and fraud monitoring thresholds have merchants revisiting their tactics and models, so much so that negative option marketing may become increasingly rare, perhaps disappearing altogether. What is Negative Option Marketing? In a report prepared by the Federal Trade Commission, negative option marketing is defined as the ‘act…