It was a couple days away from Christmas, and luckily I’d bought all my gifts. However, instead of visiting stores for my gift shopping, I’d done most of my shopping online. I’m one of those 20-somethings you could call a millennial, and like a lot of my peers, I prefer online shopping for a few reasons: I…
Tag: online shopping
E-Commerce Sales Exceed $1 Billion Over Thanksgiving
E-Commerce sales on Thanksgiving Day and Black Friday saw a significant jump from a year ago while total retail sales from the two days – e-commerce and brick-and-mortar combined – were down from 2013. According to internet technology analyst comScore, e-commerce sales totaled $1.009 billion – which exceeded the $1 billion plateau for the first…
Why Merchants Should Embrace Showrooming
A consumer walks into a store. He scans the bar code on a product to see where else he or she may purchase it, either online or in another store for a lesser cost. The consumer then leaves the store, presumably to purchase the item in another location. Or, the consumer purchases the product in…