Consumers Consult Mobile Commerce Sites to Compare Prices In-Store

Consumers Consult Mobile Commerce Sites to Compare Prices In-Store

In a recent study, U.S. retail shoppers revealed exactly what they’re doing on their mobile phones while shopping. As it turns out, the newest price comparison tool isn’t flyers or giant signage—it’s mobile commerce sites. Shoppers Check Prices Before Buying Thanks to the versatility and widespread access to the internet that mobile devices present, shoppers…