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One Review on A Too-Strict Return Policy Can Lead to Lost E-Commerce Merchant Account Services

    I agree – the solution is not to have a strict return policy, you need a dynamic one. Science reports in Scandinavia shows that the major part of returning eCommerce customers are also the most profitable ones. Returns are not bad however the post sales process regarding return services, logistic routing etc needs to be personalized based on customer and product “true profitability”. eCommerce transactions are different and eCommerce businesses need to be able to manage and steer themselves based on this new lifecycle profitability which is a result of returns caused by the fact that the fitting room moves home to the consumer. With 30-60% returns all interactions can´t be “human personal” but for sure quick and personalised.

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