E-Commerce merchants are not defenseless, however.
We blogged back in April about how online merchants can fight chargebacks and friendly fraud with compelling evidence – and they are. With friendly fraud consistently increasing, coupled with more stringent chargeback regulations from the credit card issuers, merchants have little choice but to dedicate more time and energy to mitigating chargebacks.
Chargebacks should not be thought of ‘the cost of doing business online,’ even if a merchant is under the 1 percent threshold; but as a chance to recover revenue and remain in good standing with the card brands.
We know a merchant, when faced with a chargeback, will contact the customer directly to ask why, then offer the customer a full refund if they file a reversal with their issuer. Chargebacks are often kneejerk reactions by consumers who don’t know that the refund is the better option for all parties involved. Our merchant says it has been an effective tactic in keeping chargebacks to a minimum.
When our merchant feels the chargeback isn’t justified, he gathers his evidence to present his case to the card issuer.
This can make a significant difference in proving a customer did indeed receive goods/services if there is a history of purchases. Consult the shipping information and make certain the customer’s physical address has not changed.
Did the customer use Verified by Visa, ExpressKey or Secure Code in the transaction? 3D secure, at the time of an online purchase, is often used by consumers to validate that they are the cardholder making the buy.
Similar to No. 2 above, this is another step in the checkout process to validate the cardholder, and further evidence that the chargeback was wrongly filed.
A customer filing a false chargeback when s/he made a separate purchase at that time is rock-solid evidence for the merchant.
Through its many blogs and news items, Instabill offers chargeback prevention strategies to help merchants keep chargebacks to a minimum. Check out the Instabill blog today.