It’s difficult to gauge the ROI whenever the good folks here at Instabill attend a trade show. Forgive us if we’re getting slightly ahead of ourselves, but we’re calling last week’s 2016 CNP Expo a success on several levels.
We are thrilled about the meetings we had which we hope result in partnerships. We enjoyed the curriculum immensely, as it covered all the most prominent issues facing the card-not-present market.
There were merchants, chargeback and fraud management firms and competing payment service providers in attendance – just the kind of folks we want to hang out with.
1. Meeting Potential Resellers and Clients
Preparation is two-thirds the battle when attending conferences and trade shows. Our Client Representative extraordinaire Rachael Nichols was diligent in identifying and contacting potential partners in the weeks prior to the 2016 CNP Expo, which led to a very busy booth.
Jason Field, CEO of Instabill, is excited for the possibilities.
“When I reviewed the content of the speaker engagements and saw how many online fraud prevention companies were exhibiting, I decided to sign up again,” said Mr. Field. “We made some very good contacts at our booth, prospective partners as well as prospective clients. I believe we will return again next year.”
2. The 2016 CNP Expo Curriculum: Addressing the Pressing Issues
We pack light when attending trade shows and conferences, but we always bring back more than what we brought. We’re not talking about the chachkis either (although they’re more and more creative each year!).
The curriculum was compelling and touched upon every issue facing e-commerce merchants, payment processors and acquiring banks: From chargebacks, challenges of selling cross-border, vetting and underwriting merchants and of course the latest in fraud mitigation.
We particularly found the seminar, Lay of the Legal Landscape: Legislation that Could Affect Your CNP Business, arguably the most compelling as the panelists discussed mounting pressure from the Consumer Finance Protection Bureau (CFPB) and the Federal Trade Commission (FTC) on certain high risk industries (we blogged about it on Friday).
3. It Pays to Stay Until the End
Back in January, we blogged about the dos and don’ts of tradeshow etiquette. On the list of faux pas is breaking down your booth too early, which sends the wrong message. One of our most important meetings – an impromptu meeting, actually – took place 20 minutes before the exhibition hall closed.
Had we begun disassembling our stand, it is likely the meeting may never have taken place.
You never know who might be interested in your services.
It’s Not Too Late to Contact Us for Partner Opportunities
You don’t need to meet us at the next trade show to discuss high risk payment processing solutions. Instabill merchant account managers are a phone call (1-800-318-2713) or a live chat click (below, right) away to get the process started.
With domestic, international and offshore banking partners, Instabill can secure payment processing services most PSPs cannot.
And we are always up for a conversation.
