It is no secret that Visa’s new chargeback and fraud monitoring thresholds have merchants revisiting their tactics and models, so much so that negative option marketing may become increasingly rare, perhaps disappearing altogether. What is Negative Option Marketing? In a report prepared by the Federal Trade Commission, negative option marketing is defined as the ‘act…
Tag: visa chargeback monitoring program
The New Visa Chargeback Monitoring Program: What Does it Mean for High Risk Merchants?
We don’t mean to damper holiday celebrations, but merchants only have nine days until the new Visa Chargeback Monitoring Program takes effect. Visa announced earlier this year that it was modifying its chargeback monitoring program effective Jan. 1, 2016. The changes are going to force merchants, particularly those in high risk industries, to re-think their…