For Sanity’s Sake, Make Your Return Policy Sing!

For Sanity’s Sake, Make Your Return Policy Sing!

This time of year, the most important element on an e-commerce website’s front page – along with sales and offers – is the return policy. Merchants need to make it as prominent as possible. See, American consumers have clever nicknames for particular shopping days: Black Friday, Small Business Saturday and Cyber Monday, for example. We’ve…